Association
Any successful religious cult can't survive without controlling who their followers associate with. Here he describes people who aren't "trying to develop their love for God" as rogues and materialists. He explains that people who aren't "spiritually advanced" are in the most need of association with his chanting congregations.

Chris Butler then states that the goal of Science of Identity members is to leave "Your" influence and from the first video we realise this means "society" that has been brainwashed by the government.

In "Death of a Loved One", Chris Butler explains this clearly:

Sometimes after attending our lectures, husbands and wives don't come again because when they go home problems arise when one is agreeing and the other is disagreeing with what I'm saying. One partner starts to worry when the other is agreeing. You can't believe how many problems I have created. Just like when. Jesus came to this world, he said:

Think not that I have come to send peace on earth: I came not to send peace but a sword. For I have come to set a man at variance against his father, and the daughter against her mother, and the daughter-in-law against her mother-in-law. And a man's foes shall be they of his own household. Matthew 10: 34-36

It's the nature of things that some people will hear and want to follow while others will not. And if it so happens that those people having different wills are connected to each other then schism will develop. That's natural.

But the only problem is I get all the blame, you see. But it's not me. Don't blame me. I'm quoting Jesus Christ.

The claim that he is not "promoting joining a particular team or team mentality" is dishonest after claiming to be the "Jagad Guru" (teacher of the entire world), "God's Representative" and the "external manifestation of Gods Kingdom". By stating that people should align their will with his, by becoming his servants, he is definitely aware that his teachings are promoting his own cult following and a "team mentality".