Brain Wash The very first thing Butler recommends to an audience member who is interested in the Science of Identity Foundation is to regularly hear and chant the names of God. This activity and the influencing of one's consciousness that Chris Butler refers to is, as he admitted in the previous video, brainwashing. Along with Cassettes (now CDs) and regular kirtan, SoI members are encouraged to chant the full Hare Krishna mantra on a 108 set of beads, to be repeated 16 times (i.e 1728 times) per day. That adds up to a lot of Brainwashing.